About AdSense
Google AdSense is the best contextual advertisement program, for publishers, on Internet that is designed to serve most relevant ads on a website and its pages. AdSense serves the most relevant ads on the pages of a website based on the keywords found in the content that make the page. For example: If your page is about a topic ‘make money with AdSense’, then Google AdSense will serve ads that are related to make money with AdSense. Likewise, if your page is about affiliate marketing, then those ads that are highly relevant to affiliate marketing are displayed on the page.
To begin with, you need to sign-up with Google AdSense and submit your website details. Once your application is approved, you can login to the AdSense account and setup ads to show on your website. You will have to select the ad format of your choice, such as banner ad unit, square ad unit, rectangle ad unit and customize the color to fit the best on your website. Google AdSense not only serves ads in website but also on mobile phones and in RSS feeds.
How to setup Google AdSense in your website?
If you already have an AdSense account, it’s very easy to setup AdSense on your website. Just follow the steps mentioned below.
1. Login to Google AdSense account
2. Click on Get Ads
3. Select the type of Ad
4. Select the ad unit’s size and customize its colors
5. Submit and get the Ad code that you can install in the pages of your website
What are the basic that you should know with respect to Google AdSense:
1. PPC - Stands for Pay per Click. It’s the amount of money that you get when someone clicks on an ad on your website. Higher the PPC value, the more money you make.
2. CTR - Stands for Click through Ratio. Number of clicks per hundred ads served. The more the CTR the more money you make. When both PPC and CTR values are higher, you make more money and that should be ultimate goal.
3. Impressions - The number of ads served on your website. Some advertisers prefer to pay for number of impressions rather than number of clicks. On a very high traffic website, the website owner can show CPM (cost per thousand impressions) ads and still make a lot of money.
What are the most important factors that affect the AdSense revenue?
1. Keywords - The key to making money with AdSense is the keywords that are used in the content. Ads are displayed from Google AdWords program on your website based on the keywords that are found in the content. If you have used keywords that people don’t use to search, your website will receive low quality ads that have very less pay per click value.
2. Traffic - The second most important factor when it comes to making money with AdSense program and for that matter any other program is the amount of traffic a website receives. Some might argue that it’s more important than the keywords, but out of my practical experience I have seen people making $10 a day out of just 1000 visitors everyday while other websites with similar traffic made only a few cents.
3. Niche of your website - An equally important factor is the niche or the topic of your website. If your website is about a topic which is not at popular, such as ‘how to paint a wall’, then you will not receive traffic to your website. And even if you do manage to receive some visitors, the keywords are not the ones that advertisers are bidding for. So, you will receive low quality and low PPC ads served on your website. Always choose a topic that people will find useful in their everyday life, such as ‘how to tune a car for more mileage’ so that you get visitors.
4. Ad layout and placement - The next factor which is very important is the payout of the ads on a website. If you make your ads appear as ads, people will not click it. But if you make your ads appear as if they are a part of your website, the CTR goes up. I have not seen or heard of anyone to have achieved a CTR of 100%, so there is always some room for improvement. The best CTR numbers are between 5-20%. Anything more than that is bonus to you.
Next important thing to understand is the placement of the AdSense unit. It makes a lot of difference to the CTR depending on the location of the ad unit on the webpage. Remember that when someone visits your website, they always see the upper portion of your website which is also known as ‘above the fold’. Ads placed above the fold naturally receive more clicks than any other ad unit on the page. You will have to experiment with ad placement to achieve higher CTR. Every website has a different ad placement strategy that works best for that site only. Of course, there are some best ad placements.
Source:
BlogHash
Others article:
AdSense
Getting Started With AdSense
